With the success my dad and his business partner have had with their company, they wanted a fresh new look and tasked me to take this on. The industry of medical equipment is their forte with a specialization in MRI medical systems. They waned a full revamp of their logo and stationary items they give to their clients both new and on-going.
With their name being Service Support Solutions, I wanted to create a logo that played with depth and negative spacing. This version I came up with, I feel does both. The triple S is stacked to create motion while the implied middle S stands out to keep the logo flowing.
Quality is key for Service Support Solutions and their stationary and billing is no exception. Why have bland envelopes when you can create custom ones with an off-set logo. The invoice are printed in the same way. I wanted to ensure that the logo can also serve as their official watermark as well on important documents. Each invoice after each job is presented in a folder.
I wanted to ensure their company colors were dominant and carried the card. The light blue serving as the solid color both front and back, while the dark blue served as the content color. Using negative space to my advantage, I ensured the logo was cut off slightly and placed in the side to create a more dynamic feel to it.